BTSR guidebook ~ Training & skills self-evaluation
KM Radio – Evaluation System for Training Provided to Staff
| Date: | June 2009 |
|---|---|
| Contact: | Steve Fountain |
| Telephone: | 01233 895825 |
At KM Group we are committed to providing training that is needed for each individual to perform their job role and we constantly evaluate this with employees, in order to adapt what we provide.
Supporting documents that outline the process include joining memo, pre-course form and memo post.
Our philosophy at the Kent Messenger Group is to provide Learning & Development opportunities for all staff based on their individual needs – we don’t like the sheep dip approach! It doesn’t work …and our people aren’t sheep.
The KM way involves the individual, their Manager and a L&D Trainer undertaking the following:
- Identifying the problem/need – i.e. current state
- Identifying the aspiration/goal – i.e. desired state
- Designing and providing the solution that fits
- Evaluating the immediate reaction to the learning intervention
- Evaluating the difference made in the workplace as a result of the learning intervention
- Results are reported each month at CM level (can look something like this).
| Name | Focus | Aspiration (goal/objective) | Result |
|---|---|---|---|
| Multimedia Exec (National Sales) Workshop | Radio Refresher | Increase Radio knowledge & skills to grow revenue | First campaign sold |
| Multimedia Exec Commercial 1:1 Training | Using Adora Booking System | To be able to book & manage client base | 100% increase |
| Multimedia Exec Commercial 1:1 Training | Territory Management | To complete a client audit | 70% of audit completed |
| Radio Features Exec 1:1 Training | Sales Training | Understanding the sales culture of the KM Group & grow revenue | Target achieved |
| Multimedia T/Sales Commercial 1:1 Training | Call Rate | Increase average number of calls made by 63% | 80% increase |
Current activities include:
- Measuring an individual’s performance against observable behaviours and results to pinpoint before and after learning intervention
- In-house behavioural 360 degree assessments for Managers against KMG management competencies and behaviours
- Internet – What, Why and How. A programme for Multimedia Salespeople
- Growing the contents of the KM in-house Resource Library housed in the KM Learning & Development Centre and accessible to all staff for self study
- Bespoke coaching programmes for Managers
- RACE training for Multimedia staff
- Airwaves training for Multimedia staff.
KM L&D Provision:
Significant financial provision is made in terms of a dedicated in-house L&D Team comprising four full-time staff:
1 x Management Trainer and NLP Master Practitioner
2 x Media Sales Trainers
1 x News Trainer
There is also an annual budget for the provision of externally provided training where in-house expertise cannot fulfil the training need.
What really sets KMG apart is a total belief in people’s potential and the determination to do all that is possible to create an environment in which that can grow and flourish, which has a direct impact on performance and ultimately the commercial success of the business.
