BTSR guidebook ~ Training & skills self-evaluation
Channel 4 Induction Video
| Date: | May 2007 |
|---|---|
| Contact: | Alison George |
| Telephone: | 020 7396 4444 |
Objective: To ensure that people’s early experience
of the Channel matched their external perception of
the brand.
Activity: We commissioned an independent production
company to work with us in developing the content and
producing a 20-minute video.
We wanted the video to inspire, entertain and inform people, as well as reflecting Channel 4’s ethos of innovation and mischievousness.
We used some of Channel 4’s on-screen talent including Jon Snow, Steve Jones, Tony Robinson, Derren Brown and David Mitchell to interview Andy Duncan and our other Executive Directors to find out about the Channel’s vision, strategy and about their roles and functions. The video is very amusing and pushes the boundaries, but also provides a great insight into the Channel’s leaders and what Channel 4 is all about.
The investment was £50,000. Although it is hard to quantify the exact return on this investment, the video consistently receives excellent feedback from joiners, in terms of being useful and generates a real sense of pride to be working at the Channel. People still talk about it months after they’ve joined the Channel. We also use it for a number of other events, e.g. external career events, throughout the year.
